The 1st Hainan Public Service Advertising Competition of ZOSE Cup was opened formally on January 8th,2012. The Secretary of Party Department and Director of Industrial & Commercial Administration Bureau of Hainan Province, Haung Chengmo, the Director of Provincial Spiritual Civilization Office, Chen Xiuyan, the Vice Director of Information Office of Propaganda Department of The People''''s Government of Hainan Province, Guo Zhimin, the Director of Pronvincial Discipline Inspection Committee and Discipline Inspection Group of Provincial Supervision Department in Industrial & Commercial Administration Bureau of Hainan Province, Wang Shouren, the General Manager of Hainan Daily Group, Lian Zhenxiao, the Vice Director of Hainan Broadcasting Group, Li Gongyu, the Director of Advertising Investigation Department of Industrial & Commercial Administration Bureau of Hainan Province, Cai Zejin, the Chairman of Hainan ZOSE Group, Liu Wenjun attended this conference. Hainan ZOSE Advertising was responsible for the entire planning and promotion affairs of the event as the exclusive organizer of this competition.