On December 28, 2025, the 2025 Annual Conference of Hainan Advertising Association was held in Haikou. The association launched the "Bougainvillea Award", the highest honor for advertisers, for the first time. Recommended by member enterprises of Hainan Advertising Association and evaluated and commended by the association, the award aims to set benchmarks for local brands from the perspectives of image, reputation and marketing strategy, and lead Hainan brands to embrace new development and make progress. After fierce competition, a total of five brands made it to the list of the first "Bougainvillea Award", among which Chuanghai Liquor, recommended by Hainan Zhenbaojia Advertising Co., Ltd., won the "Brand Image Gold Award".

Born amid the upsurge of constructing the Hainan Free Trade Port, Chuanghai Liquor took "Salute" as the theme during its launch and promotion phase, guiding consumers to review the years of striving in Hainan and share the passionate moments. The slogan "A toast to the past, to the fearless lofty sentiments; a toast to the future, to the enduring long years" was refined into the brand slogan "Chuanghai Liquor, a toast to those with stories". Widely promoted through outdoor large screens, bus bodies, elevator frames, mobile phone media and other forms, it achieved remarkable results. Since its launch one year ago, Chuanghai Liquor has quickly captured consumers' minds with its mellow sauce aroma taste and clear brand positioning, emerging as a dark horse in Hainan's liquor market.